Hoye et al (2009), pp.281–286 states that the governing body of Athletics in Australia 'AA' have been in debt and can’t compare to swimming Australia, AA need to look at why the athletes are not performing and why they haven’t won as many medals in world champs and Olympic games. This will give them a measurement and from here they should be able to change the outcome. This is where managers go wrong and lose sight of what’s important.
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