Week 10 - 30th January 2013

Hoye et al (2009), pp.281–286 states that the governing body of Athletics in Australia 'AA' have been in debt and can’t compare to swimming Australia, AA need to look at why the athletes are not performing and why they haven’t won as many medals in world champs and Olympic games. This will give them a measurement and from here they should be able to change the outcome. This is where managers go wrong and lose sight of what’s important.

Week 9 - 27th January 2013

After reading "Keeping the Flame Alive" The Shadow Minister asks a very good question: “how do we get every child having sport as part of their lives? Some of the Olympians are saying in that schools need to support their athletes, my school never supported me and it’s only through my passion for success that I continued and my passion for sport became success and I gained my motivation.

Week 8 - 17th January 2013

Sports marketing and how to market!! In one job interview I went for; they were looking at funds for the Special Olympics but where they were trying to fundraise was strange, I suggested to the manager to be fundraising at events like little athletics meets and things like that and he wasn't really sure how to take that. It’s as if he had no idea about the market considering the advertisement picture was of a kid doing athletics... This really makes me think that you need to understand your product and research where and when and how to promote and market.

Week 7 - 11th January 2013

How clubs big or small make money all depends on what they do to achieve the outcome and budget: you have things to consider like Membership fees, Sponsorship and then expenses including; Coach Wages, Insurance and Equipment and many more. 

Week 6 - 13 December 2012

Hoye et al (2009), p.255. I really understood the structural elements after it showed the figure and comprises five elements:

- Members

- Volunteers 

- Staff

- A council

- A board This structure makes it easy for me to understand as I have previously worked in a government funded sport organisation and this was the same structure we had within the organisation. 

Week 5 - 5th December

Week 5: 5^th December 2012

The following paragraph really gained my attention: "Leadership means many things to different people, and different sport organisations require different types of leaders in different situations, for example: “The choice of having two young captains for the Melbourne Football Club is a good example". I think and have learned from experience that a leader is the most important part of any sport. Even individual sports such as athletics which can be non-profit but is run by government sectors: You would call your leader your coach, and if you don’t have the right coach that works for you and your efforts then the bond between the two of you will not last.

Week 4 - 30th November

Week 4: 30^th November 2012

After reading the article: Perry given ultimatum by W-League club http://www.abc.net.au/news/2012-05-29/perry-given-ultimatum-by-w-league-club/4039886

I discovered that in most circumstances a SWOT (strengths, weaknesses, opportunities and threats) analysis is a good starting point for any major sport organisation's decision-making process.

The article teaches me that they have formed this strategy as they need someone that will be training every day with the team mates and learning the team objectives. I personally don’t think it should be an issue. However in a government run sport it is. Under any circumstance there is always a reason for your strategy and why you put it together, just as it states in the article, that’s why in my opinion I would highly recommend the SWOT, as I have has to use it many times before.